Long-term investing has become increasingly popular in recent years for good reason. Those who invest for the long term reduce their investment risk and create a solid foundation for constant growth. However, some widespread misconceptions persist among investors. Time to debunk them.

  

Three misconceptions about investing

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Cash is safe

Before investing money in stocks, bonds or other asset classes, many people hesitate for one simple reason — they could lose money.

Yes, that's true. Investing money can lead to losing money.

But at the same time, this is happening to everyone saving money in a bank account. Even if your account balance doesn't change, inflation ensures that you are getting less and less in return, each day.

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Returns are a matter of timing

Sure, if you buy and sell at the right time, you'll make a profit. However, statistics show that this "right time" can only be determined in hindsight - even for the most seasoned investment experts. So how do you achieve constant returns if not through timing? The answer lies in investing based on long-term growth potential. Investing in carefully selected assets over longer periods of time reduces your investment risk and increases the likelihood of growing your wealth sustainably.

 

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Diversification is only for safety

A particularly persistent myth: Those who diversify their portfolios protect themselves from single outliers to the downside but in doing so limit their upside potential. This is wrong. Professional investment strategies diversify for two reasons: First, and this is correct, to protect the portfolio from individual (out)falls. Second, to increase the long-term return potential. In the context of a professional investment strategy, diversification is therefore not only intended to reduce investment risk, but also to increase the return potential of a portfolio simultaneously.

 

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Why invest with Vontobel for the long term?

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Years of experience with low-risk, long-term investments

We know the financial markets inside out and have successfully implemented long-term investment strategies for years - for experienced investors and new investors alike.

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Personalized service from a family-owned investment firm

We place great emphasis on understanding your individual needs so we can tailor our services to meet your exact goals.

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Oriented globally, rooted in Switzerland

As a global investment firm with Swiss roots, we build on the success stories of our domestic market with a wealth of experience and analyst knowledge. This way, we create exciting options for your investment portfolio.

 

  

Investment ideas in the zeitgeist of today - and tomorrow

Those who recognize where economy and society are heading in the future are able to identify opportunities earlier and achieve long-term returns away from the turbulence of short-term market events. The model behind this long-term investment principle: megatrends.

For the past ten years, changes have been emerging that will have a lasting effect on our lives. These are the so-called "megatrends." They are defined by the fact that they…

  • remain relevant for 25 to 30 years.
  • have an impact on every area of our lives.
  • trigger global shifts.

  

  

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Give us a call:
+49 89 411 890 31 75

Monday through Friday, 8 a.m. to 6 p.m.

 

Contact by Bank Vontobel Europe AG in Germany

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Contact by Bank Vontobel AG in Switzerland

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The Four Megatrends on the Megatrends Map

  

 

  

  

  

Get to know our experts

  

Our portfolio managers

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Christian Rose

Head of Hamburg Branch

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Marel Weideneder

Client Portfolio Manager

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Thomas Riecken

Investment Consultant

  

  

smartphone icon  

Give us a call:
+49 89 411 890 31 75

Monday through Friday, 8 a.m. to 6 p.m.

 

Contact by Bank Vontobel Europe AG in Germany

Open contact form to request a callback or an appointment.

 

Contact by Bank Vontobel AG in Switzerland

Open contact form to request a callback or an appointment.

 

  

  

What else we can offer you: