Long-term investing has become increasingly popular in recent years for good reason. Those who invest for the long term reduce their investment risk and create a solid foundation for constant growth. However, some widespread misconceptions persist among investors. Time to debunk them.
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Cash is safeBefore investing money in stocks, bonds or other asset classes, many people hesitate for one simple reason — they could lose money. Yes, that's true. Investing money can lead to losing money. But at the same time, this is happening to everyone saving money in a bank account. Even if your account balance doesn't change, inflation ensures that you are getting less and less in return, each day. |
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Returns are a matter of timing
Sure, if you buy and sell at the right time, you'll make a profit. However, statistics show that this "right time" can only be determined in hindsight - even for the most seasoned investment experts. So how do you achieve constant returns if not through timing? The answer lies in investing based on long-term growth potential. Investing in carefully selected assets over longer periods of time reduces your investment risk and increases the likelihood of growing your wealth sustainably.
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Diversification is only for safety
A particularly persistent myth: Those who diversify their portfolios protect themselves from single outliers to the downside but in doing so limit their upside potential. In reality, professional investment strategies diversify for two reasons: first, to protect the portfolio from isolated incidents (losses); and second, to increase the probability that the expected return will be achieved.
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We know the financial markets and have successfully implemented long-term investment strategies for years - for experienced investors and new investors alike.
We place great emphasis on understanding your individual needs so we can tailor our services to meet your exact goals.
As a global investment firm with Swiss roots, we build on the success stories of our domestic market with a wealth of experience and analyst knowledge. This way, we create exciting options for your investment portfolio.
Those who recognize where economy and society are heading in the future are able to identify opportunities earlier and achieve long-term returns away from the turbulence of short-term market events. The model behind this long-term investment principle: megatrends.
For the past ten years, changes have been emerging that will have a lasting effect on our lives. These are the so-called "megatrends." They are defined by the fact that they…
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