Even Swiss premium watchmakers are jumping on the smartwatch bandwagon

Electronic timepieces with smart functions have become a fixture in the watch business. Year-on-year sales figures are growing at double-digit rates, with experts expecting a doubling of unit sales within the next four years. How are Swiss premium watchmakers responding to this trend? A report on the forthcoming Baselworld, the largest watch fair in the world (March 21 to 26, 2019).