Megatrends – Temas que cambian el mundo del mañana

Impact for Good

Many companies in the market are not only economically successful but also take their social and environmental responsibilities very seriously. Invest in companies identified by our experts that have found clever ways to combine good returns with sustainability.

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Power of Diversity

Anyone who thinks that diversity in companies only pays off in terms of values such as fairness and equality is mistaken. There are also economic reasons for filling in gaps in gender equality, such as the increasing but still low proportion of women in management positions. “Gender diversity”-oriented companies create ideal conditions for improving corporate management, ensuring a healthy balance sheet and promoting innovation.

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Empresas "family influenced businesses"

Es evidente que se cuida mejor lo que pertenece a la familia. Las empresas influenciadas por la familia tienden a crecer de manera más sustentable, presentan una mayor rentabilidad y gozan de un rendimiento continuo.

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“NextGen brands” as an investment theme

Brands can influence consumers’ purchasing decisions. This applies to the brand-loving Millennial generation – and even more so to Generation Z, who became familiar with brands as catalysts for a new sense of togetherness. “NextGen Brands” have even managed to elevate drinks, snacks and gadgets such as smartphones to “cult” items – or to be more precise: to “culture” itself.

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Related investment ideas

E-Commerce

Business hours? A thing of the past! These days, an entire generation shops around the clock. Millennials, whose peak consumption and earning years still lie ahead of them, are likely to keep e-commerce growing faster than average in the years ahead, too.

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