Innovation creates new opportunities
Alignment with social trends creates new opportunities for investors. The Vontobel Megatrends Model offers guidance − and is being extended with two new trends.
Vontobel Megatrends
The Vontobel “Megatrend” model helps investors to keep their eyes on the future. The model is based on three pillars that, in our view, represent the societal changes we are currently experiencing: demographic change, the emergence of a multipolar world order, and rules for responsible business practices.
