Wellness & Health: An industry with a big potential
The once-casual question has taken on a profound twist. Not only because wellness and all kinds of sports activities have become an everyday ritual for young people along with the ever-growing group of “silver agers”. Driven by social media and the many smart devices surrounding us — fitness trackers, phones, smart watches, and other wearables — we measure our health on a daily basis — as an individual and as society.
Together, we generate vast amounts of data which influences our perception of well-being on two levels, personally and in society as a whole. It all relies on an interconnected understanding of our health.
For companies, it opens up a new field for innovation involving the established pharmaceutical industry as well as start-ups.